When we talk about websites and increased ranking, visibility, and traffic, then Search Engines are considered. Hence, every website owner looking to boast increased traffic, visibility on search engines, and quality content is advised to optimise their website for Search Engines. Search Engine Optimisation is the ideal term for the process. “But, Search Engine Optimisation is best for new websites?” True, but it is equally essential and helpful to old websites.
Search Engine Optimisation (SEO) means maximising and improving a website’s content so that it boasts quality and relevancy and is easily and quickly recognised by Search Engines. SEO offers many benefits to websites and their owners. Some of these benefits include:
- Increased traffic
- Higher chances of website users gaining satisfaction from the information and content contained on the website
- Increased Search Engine rankings, thus, making the website’s content more visible.
However, these benefits are conditioned; how? The topic of SEO has diverse and numerous information accessible to users via the web, but how the information is used influences how beneficial SEO will be to a website. There is a saying which goes, “too many hands spoil the soup” (borrowed from the Africans), which means that using too many opinions and contributions can prove harmful.
When this saying is used with the various SEO information available online, website owners should understand that not all the SEO information available online can benefit their website.
Hence, using and following every SEO information you find might seem attractive, but then you should be more conscious of what the more entails. Could it be more in a good way or a wrong way? Well, understanding this principle sets a website owner on the right track to optimising their website for Search Engines.
How Can SEO Information Affect Your Website?
Still curious how using every SEO information you find impacts your website and SEO benefits? Well, think about why there is diversity in SEO information in the first place. The diversity is present because SEO understands there are different niches/topics/sectors for which content can be designed/created; thus, the diversity ensures each niche/topic/sector has SEO information for the best possible result on created content.
Hence, when a user chooses to use every piece of information they find, their website loses its definition or lacks identity, and yes, there is increased chances of high Search Engine ranking. Still, when a website needs to be better defined, users lose interest cancelling the benefit of increased traffic, and with time Search Engines will discover the trickery in play.
We should understand how the diversity in SEO information ensures you can make the proper optimisation calls for your website, and this is where Ethical SEO comes into play. Ethical SEO thinks of two crucial factors, relevancy and searches, where a website is optimised to be relevant to searches in specific niches. Hence, Search Engines easily and quickly recognise the website and its content, thus, providing every SEO benefit described earlier.
“Relevance to searches,” how? Recall that SEO information designed for a specific niche ensures you enjoy SEO benefits like relevance and visibility. Some of this SEO information considers the words most people are interested in searching about in a particular niche/topic/area and compile them for website owners to use when creating and designing content. This increases the website’s chances of being seen, giving it some relevance; thus, the statement “relevant to searches.”
However, you could get a whole book on parts and ideas a website owner can work to improve on from the SEO information available online. Hence, if we were to discuss every topic, idea, and part of SEO information for website optimisation in one sitting, time would fail; thus, this article has pieced them into parts. This article is part 1 of SEO tips for new users; thus, it will outline some SEO information new and old website owners can use when optimising their websites for Search Engines.
Some top-notch SEO information tips include:
1) Choosing a Domain Name
Many will be like, “obviously,” but not many understand how domain name influences everything about their website, including how Search Engine perceives them. Two popular arguments or opinions always pop up concerning the choice of the domain name.
Some parties think domain names are better when named after specific keywords in your niche, while others believe that keywords should not be long and tedious, so go for short, catchy, and memorable names. From proven studies, the latter opinion gives better results; plus, it helps viewers (Search Engine inclusive) identify with the brand your website represents.
There is also talk about choosing domains while considering the TLD (Top Level Domains). TLDs range from .com to .co to .org and more. It would help if you stopped thinking about the number of users you want to attract to your website. Hence, you choose TLDs based on the audience you are aiming to attract. TLDs, like .com, work best for global audiences and recognition, while country-specific TLDs work best for targeting audiences in those countries.
2) Plan Your Content
There is a reason website masters are advised to plan their content. But, with planning, the chances of content underperforming or not meeting set standards are low. “How then should I plan content or what is involved in planning content?” It would help if you considered planning the number of pages your website will accommodate.
The trick is to draw an acceptable margin between enough and too much information. For example, if you offer many services, you want a unique page that outlines these services and individual pages containing information on each service. It would help if you avoided clustering every piece of information on a page because the website will look rowdy and uninviting.
3) Decide and Plan Keywords
We hinted earlier that keywords are “words most people are interested in searching about in a particular niche/topic/area.” You can think of the words you would use when searching for information relevant to the niche your content is based on and compile them on a piece of paper.
The idea is to use keywords guaranteed to bring the most traffic to your page; thus, you want to access the keywords you have written out and their chances of dragging traffic to your website. Specific SEO tools uniquely designed to show information on the keywords most used when making searches related to a content or niche can be helpful in your assertion. Hence, you use the keywords with the highest pull ad watch your website become relevant.
Conclusion
These are a few tips on SEO optimisation for new and old websites because there are more. Hopefully, the few outlined in this article will prove helpful to website masters. If you have a brand new website and wish to ensure that is properly optimised to guarantee maximum online visibility for your brand, consult an experienced Gold Coast SEO agency.
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